The Campaign 2018
In 2017, the Know Your Status campaign focused for the first time on the UNAIDS 90-90-90 objective, that demands for 90 % of people with HIV to be acquainted with their status by 2020. In 2018, the Know Your Status campaign focuses on the second UNAIDS 90-90-90 objective, according to which, 90 percent of people with HIV who know their status should be receiving anti-retroviral treatment. Therefore, this year’s Know Your Status 2018 campaign deals with the steps that need to be taken after the diagnosis and creates awareness for what the afflicted are facing on a personal, social and medical level.
- Reducing stigmatization and discrimination related to the HIV virus
- Reducing obstacles in the way of accessing HIV-related health facilities
- Increasing awareness for prevention and treatment program
The Know Your Status campaign is based on four main pillars:
- Projects with International partner organizations – This concerns financial support by community-based and government-sponsored programs that focus on HIV testing among high-risk groups and address the need for preventative care or treatment that is required thereafter.
- Testimonial and PR Campaign – This pertains to large-scale testimonial campaign on social media and a poster campaign photographed by world-famous photographer RANKIN featuring stars like Eva Herzigová and Aiden Brady.
- HIV testing in Austria – This is carried out in collaboration with our non-profit partner organizations, federal and local authorities and our business sponsors on site to increase the number of test sites in Austria and thus make the program more accessible to society.
- Youth education and LIFE BALL NEXT GENERATION – This is regarding the launch of new youth education programs and a new event – LIFE BALL NEXT GENERATION, in cooperation with our local partner organizations, the Federal Ministry of Education, Science and Research, the Federal Ministry of Labor, social organizations, Health and Consumer Protection and the Youth against AIDS association.
RANKIN shoots campaign for Life Ball 2018
For the Know Your Status 2018 campaign, the models authored the statements themselves, which were then painted on their bodies. The statements ought to reflect the respective experiences of the “Described”. Thoughts on their own status, their own life story, what the HIV test means to them are just a few of the approaches that the models expanded on. A direct and honest handling of HIV/AIDS takes the spotlight and features the hashtags #knowyourstatus_lifeball and #behonest.
The individual statements in the new campaign run deep in the truest sense of the word, giving the respective personality a specific meaning, which inseparably connects people to their life and experiences.
Body painting brings this bond to the forefront, elevating the photos of the campaign well beyond the threshold of attention, and achieves the unique visual impact of Know Your Status 2018 campaign.
The individual statements in the new campaign run deep in the truest sense of the word, giving the respective personality a specific meaning, which inseparably connects people to their life and experiences. This direct connection of human beings with their experience of HIV/AIDS cannot be digitally produced even with the most modern computer technology. Body painting, with its history since the dawn of humanity, brings this bond to the forefront, elevating the photos of the campaign well beyond the threshold of attention, lending the campaign Know Your Status 2018 its strong visual impact.
PEOPLE LIVING WITH HIV/AIDS WORLDWIDE
NEW INFECTIONS 2016 WORLDWIDE
NEW CASES DIAGNOSED IN AUSTRIA EVERYDAY
#Know Your Status
BE A PART OF “KNOW YOUR STATUS”
“I know my status – do you?”
Show the world that you know your immune status and motivate others to get tested too.
Share your picture on social media with the hashtag:
Eva Herzigová knows her status. Do you?
HIV testing is the first step in maintaining a healthy life, reducing the spread of HIV, and ending the AIDS epidemic. By getting regularly tested and knowing your status, you can take the necessary steps to protect your health and that of others – either receiving timely treatment or the appropriate preventive care.
If you knowingly live with HIV, you can begin treatment such as antiretroviral therapy (ART). Such treatment can keep you healthy and help you live a normal life by lowering your viral load, reducing HIV-related illness, and decreasing the spread of the virus to others. According to the Center for Disease Control in the U.S., properly taking ART daily “can reduce an HIV-positive person’s chance of transmitting HIV by as much as 96%.”
If you learn that you are HIV-negative, knowing your status can help you take preventative measures, regarding sex, drug use, and health care, to protect you from HIV. Pre-Exposure Prophylaxis, also known as PrEP, is one such daily medication that can prevent HIV infection in persons who are HIV-negative and at very high risk for HIV. Taking PrEP once a day can maximize your protection against HIV by around 99%.
In most countries, you can get tested for HIV at hospitals, clinics, doctor’s offices, and places purposely designated for HIV testing by government agencies and local non-profit organizations. HIV test results are confidential and some places even provide anonymous testing. Wherever you choose to get tested, make sure they provide counseling services. Counselors can help you understand your test results and teach about situations and behaviors in which you risk contracting or transmitting HIV. Counselors can teach you ways of protecting yourself and others from the virus and refer you to appropriate, local resources about HIV/AIDS.
“Educational work and knowing one’s own immune status are the necessary foundation to fight HIV/AIDS sustainably. KNOW YOUR STATUS provides approaches that can be implemented quickly and used around the world.”
Former Austrian Federal Chancellor
- I know my status, do you? -
MOBILE HIV TESTING STATIONS:
To normalize and destigmatize HIV testing and reduce barriers to testing, LIFE+ is collaborating with the seven regional AIDS Hilfen Österreich which provide free and anonymous HIV tests in Austria. Our goal is to make this service as ubiquitous and easy to access as possible. Mobile test stations by the seven regional providers will be used during a variety of events and activities throughout the year including LIFE BALL 2018.
- June 2, 2018: The testing station will be again at this year’s Life Ball at City Hall.