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LIFE+ is the association that organizes the LIFE BALL. The umbrella brand promotes education, information, the development of social and health policies, as well as acceptance and openness when it comes to HIV / AIDS. Each year, the goals and activities of LIFE+ are bundled, in order to focus on a clear main campaign, which then supports all events and measures in terms of content.
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Know your status
The first one of these campaigns is KNOW YOUR STATUS. The goal of the campaign is to make knowing one’s immune status as natural as knowing one’s blood type. As mobile testing stations of AIDS Hilfe and expansive advertising campaign raise awareness for this cause, international organizations use their specific experience to support those affected by the virus.
From the very beginning, Life Ball has proven to be an innovative and effective tool to encourage the public, the government, and the international community to think about HIV/AIDS, to in turn raise awareness, reduce stigma, and, ultimately, change the world. Furthermore, within the last 25 years, LIFE+ started cooperating with important international organizations from Africa, Asia, and Europe, in order to support the needs of people and communities living with HIV/AIDS. LIFE+ is planning to further expand the last decade’s successes and reinforce its activities in Austria, as well as increase the extent and dimension of its international reach.
Life Ball - Europe's biggest charity event
The Life+ award
The LIFE + Award honors projects that have excelled in a particularly innovative way in the fight against HIV / AIDS.
The awardee 2019:
Circus Zambia from the MTV Staying Alive Foundation
MAC Cosmetics and the MAC AIDS Fund presented the LIFE+ Award for the second time in 2019. The winning project Circus Zambia offers young people from marginalized groups acrobatics workshops, enlightenment and the opportunity for academic achievement. This should improve their chances on the labour market and their living conditions in general. Thanks to extensive training in hygiene, HIV/AIDS and substance abuse, the circus enables an army of knowledgeable and self-confident young people. Through the power of entertainment, young people are empowered to effect changes in their community and thus change the way their community is perceived in the city of Lusaka and around the world. The LIFE+ Award was received by Bill Roedy (MTV Staying Alive Foundation) and Gift Chansa (Circus Zambia). It was presented by Life Ball Angel Lili Paul Roncalli.
The awardee 2018:
The Elizabeth Taylor AIDS Foundation
Emotional highlight of the opening show and a solidarity act with all important represantatives of AIDS-aid organizations is the presentation of the LIFE+ Award presented by M·A·C Cosmetics. In 2018 for the very first time M·A·C Cosmetics and the M·A·C AIDS Fund were giving the LIFE+ Award and a donation of 150.000 Euro to the Elizabeth Taylor AIDS Foundation. The LIFE+ Award presented by MAC Cosmetics was being received by Paris Jackson, ETAF Ambassador and Joyce Jere, Malawi Country Director of Global AIDS Interfaith Alliance for the GAIA Elizabeth Taylor Mobile Health Clinic programme. The money was obtained exclusively through the sale of VIVA GLAM series products in Austria and Switzerland in one year. Every single MAC make-up artist contributed to this donation through their dedication just as every single customer contributed with the purchase of a VIVA GLAM Lipstick.
The awardee 2017:
IWantPrEPNow & PrEPster
In 2015, Greg Owen launched the IWantPrEPNow website to fill the gap and provide all the necessary information about pre-exposure prophylaxis (PrEP). That same year Dr. Will Nutland created PrEPster, a website aimed at educating and agitating for PrEP access in England and beyond. The following year, there was a 40% decrease in new HIV infections among gay men in London largely due to thousands of people buying preventative medication, pre-exposure prophylaxis (PrEP). Through their comprehensive platforms about PrEP and new partnership, the joint efforts of IWantPrEPNow and PrEPster have significantly contributed to the surge in PrEP usage and subsequently, the dramatic reduction of new HIV diagnoses in the United Kingdom over the last year; progress that is sure to continue thanks to their invaluable work. You can see the award presentation during Life Ball 2017 here.
Swarovski Crystal of Hope
Since 2005, the Swarovski Crystal of Hope has been presented to projects that distinguish themselves with innovative approaches to fight HIV/AIDS. Furthermore, the Swarovski Crystal of Hope is also an important tool to create awareness, as the respective projects highlight the scope of the multilayered HIV/AIDS problem.
The Swarovski Crystal of Hope was presented to the following organizations:
2005: amfAR – TREAT Asia Project presented by Liza Minnelli
2006: Ärzte ohne Grenzen – Samba Project presented by Catherine Deneuve
2007: Deutsche Stiftung Weltbevölkerung – Youth2Youth presented by Vivienne Westwood
2008: CARE Österreich – Yier Nigma (Mutter-Kind-Übertragung) presented by Kim Cattrall
2009: Clinton Foundation – Access Program presented by Fran Drescher & Präsident Bill Clinton
2010: Elton John AIDS Foundation – The Way Home Project presented by Nastassia Kinski und David Garrett
2011: Andrey Rylkov Stiftung (für Gesundheit und soziale Gerechtigkeit) presented by Brooke Shields
2012: Arms Around The Child – Operation Bobbi Bear presented by Naomi Campbell und Antonio Banderas
2013: The Girl Effect presented by Hilary Swank
2014: Safe Water and AIDS Projects (SWAP) presented by Marcia Cross und Billy Zane
2015: Prince Seeiso von Lesotho von Sentebale – Herd Boys Programme presented by Dita von Teese und Juan Diego Flórez
2018: Charlize Theron Africa Outreach Project – presented by Helene von Damm
2019: Broadway Cares/Equity Fight AIDS
The Board of Directors is responsible for allocating the available funds to selected projects and organizations in the field of HIV/AIDS in Austria and internationally. Applications for financial support are examined thoroughly before grants are approved; and experts in the field are closely involved in the evaluation and selection process.
DONATIONS SEAL OF APPROVAL
LIFE+ carries the seal of quality for donations, which ensures correct financial conduct as well as proper internal monitoring.
LIFE+ supports national and international non-profit organisations that provide support to HIV-positive and AIDS patients. The focus lies on direct aid (financial support, benefits and social services), medical home care and social inclusion of those living with HIV/AIDS.
Current number of infected worldwide
New infections worldwide
New diagnoses daily in Austria
LIFE BALL TEAM
Mag. Gabriele Hecht
Support us in the fight against HIV and AIDS
LIFE+ considers itself responsible to continuously promotes awareness and public consciousness about the AIDS epidemic. Through Life Ball and our additional, yearly activities, LIFE+ works to raise funds to help those impacted by and living with HIV/AIDS and reduce stigma and discrimination.
Become a partner now!
Life Ball works with great business partners year after year. Only their generous support in the form of monetary and material donations makes this great event possible.